Killer Apple

Still trying to make the switch to the iPhone, The Gadget Monkey was frustrated to see that the Apple device is the handset of choice for accessing the mobile web, according to a survey of 10,000 American iPhone owners by M:Metrics.

85 % of iPhone users were accessing news and information on the device in January 2008; the YouTube and Google Maps widgets have proved particularly popular.

“The iPhone has certainly delivered on its hype,” said Mark Donovan, senior analyst, M:Metrics. “Beyond a doubt, this device is compelling consumers to interact with the mobile Web, delivering off-the-charts usage from everything to text messaging to mobile video.”

It’s the figures on mobile video that really caught attention, however – 30.9% of iPhone owners watched mobile TV or video during the period, more than double the rate for smartphones on all other platforms.

iPhone truly is the mobile web’s killer app.

Popularity: 1% [?]