iPhone 3G is Live

It’s here at last – today Steve Jobs unveiled the long awaited next-generation iPhone that as expected is 3G ready – and will sell for as low as $199 US this is half the current price.  No news as yet on UK prices, however the O2 website is trumping July 11th as the UK release date.
E-mail features on the device have been overhauled with the aim of wooing business users, and the devices’ ability to run on faster networks will no doubt assist Apple in advancing their market share in Europe and Asia.  Other features are listed here – note the new device is thinner and lighter!

The price difference is significant – $199 US, versus $399 for the older-generation iPhone is cheap, but a 3G iPhone with twice the memory will cost $299 US.

Insane – but about time.

Question is – have Apple revised their business model for the European market?  $199 US is around £100, easily swallowed up by the price of an 18 month mobile contract…

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