Enabling visitors at MWL2010 to keep up-to-date with real-time feeds, this new app also provides a wealth of practical information on exhibitors and itineraries. With augmented reality geotagging offering detailed information on the best places to grab post-exhibition dinner, drinks and hotels, this iPhone app looks a surefire winner.

Making use of the iPhone camera, and combining image recognition with augmented reality, the revolutionary MWL2010 iPhone app is packed with the latest digital technology. The app’s image recognition function enables visitors to source exhibitors’ Twitter feeds, websites and contact numbers, simply by pointing their iPhone at the exhibitor’s logos.

Augmented reality geotagging comes courtesy of The Hedonists’ Guide, and enables the user to locate local restaurants, bars, clubs and hotels, co-ordinated by the iPhone’s internal GPS to coordinate where the user is in relation to the local amenities. General data is allso on offer to keep the user updated on general show information, Twitter feeds, itineraries, schedules and keynote presentations.

“This app will arm MWL2010 visitors with real-time knowledge of everything going on at Marketing Week Live,” said Mark Choueke Editor of Marketing Week, “and provide them with a fantastically interactive exhibition experience during the two days. Such apps will change the landscape of future exhibitions and we at Marketing Week are delighted to be leading from the front.”

To find out more about MWL2010: www.marketingweeklive.co.uk. To keep up to date with all the news and show updates, follow on Twitter @MWL2010, or visit on Facebook!

As champions of the Windows Mobile platform at The Gadget Monkey, the world seemed to stop spinning earlier this week when the annoyingly named Windows Phone 7 Series was unveiled at the Mobile World Congress in Barcelona.

Speaking as a WinMo user, I was expecting Microsoft’s promises of a radical overhaul to be fulfilled (while bracing myself for a let down) – but the UI (known as “Metro”) for the Windows Phone 7 Series is far beyond my wildest dreams, with the adoption of the Zune HD user interface philosophy with traditional WinMo elements such as Office and the address book feeling like a marriage to a very comely virgin.

Here’s a man whose stylistic influence on Metro might just inspire a cultural revolution:

The stakes are high of course – Windows Mobile’s market has been shrinking of late, and Microsoft are insisting on a high-end minimum hardware spec for Windows Phone 7 Series, with only the HTC HD2 and a future release from Samsung so far confirmed as suitable.

Obviously this is very exciting news – there is so much to enthuse about from the way social networking is effortlessly integrated in a new and interesting way to the presentation of information in easy to view, constantly updated widgets. Except they aren’t widgets as they are part of the UI.

This ultimate comparison (to date) between Metro and the Apple iPhone OSX is a good read – but whatever your feelings on the future of Apple and Microsoft’s mobile platforms, two things are clear:

1. The iPhone UI suddenly looks old
2. Engadget and Gizmodo both loved Metro

Meanwhile, get a better look at the best UI ever on a Windows Mobile Phone at www.windowsphone7series.com.

All in one mp3, video, phone and likely games  console the iPhone 3G has long since been touted as a possible catalyst for the portable gaming industry, with at least one recent article pointing out that:

Thing is, the iPhone can conceivably do anything the DS can, bar of course the dual-screen display. The iPhone offers full touch- screen operability, network connectivity, the ability to send and receive voice and video, plus it has the Wii-like trick of tracking the tilt and pitch of the device in your hands. Most of the games being developed for the iPhone now are based on this simple functionality, substituting a joystick for balance sensors.

Happy days!  It doesn’t matter how big or small the device is, or whether it has 3G – if I can play games on the new iPhone, Apple have got my dollar.

Given the low cost of a handset in the USA, this was expected; however it is still extremely welcome news, which should see the phone become almost ubiquitous among younger phone buyers as well as those wanting suitable mobile internet devices and feature-packed smartphones.

O2 are offering two sets of business tariffs, a market Apple is key to expand into, while an 18 month contract can get you a FREE iPHONE HANDSET!

However as the wise engadget succinctly puts it:

The spirit of the shot mercifully lives on, though, seeing how the existence of the underlying preferences to support the enabling of 3G data has been independently verified in the code — we just don’t know exactly what form that preference is going to take in the user interface.

Totally my sentiments – it doesn’t matter if it is a fake, the next iPhone will be 3G.  It might not be saying “press this button for 3G” in quite the same way as this (very old skool iPhone screen, in retrospect) screenshot, but hey don’t believe me – the phone will be available to play with in a few weeks!